Rizos Curls is a Latina-owned, clean, curly hair brand with a focus to create a variety of products that cater towards different curl types. My promotion is a collab with Animal Crossing New Horizons; a cosy, island-life simulation game where players are taken to a deserted island to build-up and decorate. Both of these have a tropical and organic feel.

While the collab is my promotion, I approached this project with the intent of making the rizos curls brand shine. This brand has a vibrant, saturated color palette paired with the hand-lettered logo that I feel was under used in the current website. My strategy was to create a more user-friendly, visually engaging, clean and straightforward user-experience by introducing a brand gradient, reorganizing type to be visable, but not overpowering, and create an interactive and engaging experience with animation, changing images, and hover interactions.

While the current website relies mainly on the pink brand color 

throughout, this gave me the opportunity to utilize more visually engaging color combinations within the brand identity that provide more visual interest, contrast and less repetitive elements. My solution is the introduction of the orange-pink gradient. This gradient provides the visual contrast and interest necessary to attract the attention of the viewer while also being a great background for displaying text and images. While the current website does not maintain consistency with shape, this gave me the opportunity to create consisitency by using rounded corners throughout the website. This makes the website more visually appealing since this creates a balance and more cohesive feel throughout. The type and organization of type utilized in the current website is straightforward, but unpleasant visually. This gave me the opportunity to utilize the type in a way that wasn’t overpowering, as well as reorganize the navigation menu, home page, product page, payment page, cart page, and footer. This also gave me the opportunity to rethink and reorganize certain information, like the product categories, in the user-flow that would improve the overall user-experience.