Lorraine Hotel & Resort is a hypothetical luxury hotel brand based off the typeface Quiche Flare. This hotel is based in Küsnacht, Switzerland. Lorraine Hotel & Resort seeks to exude elegance in each hotel suite through Switzerland’s natural landscapes. Lorraine amis to provide a personalized, comforting, and high quality experience for every stay.

When doing research on the typeface used in this branding, Quiche Flare, I found that quiche is a famous savory dish. Quiche Lorraine, which is most famous in Switzerland, is a savory French tart with a filling of cream, eggs, and bacon or ham, in an open pastry case. With this in mind, I created the luxury hotel brand based in Switzerland named after the Quiche Lorraine.