BLOOM Chocolate Bar

Bloom - when two or more jellyfish travel together. Through this definition and my love for the jellyfish, I was inspired to create the BLOOM Chocolate bar. This chocolate bar brand aims to convey a sense of lush and luxury through the elegant serif and san serif type pairings, as well as the intricate design of the jellyfish illustration. This brand was also designed to stand out against competitors by contrasting the colors and gradient, as well as the use of the jellyfish mascot.

I was tasked to create a brand identity and package design for a chocolate bar. With this task, I researched chocolate bar designs and FDA packaging standards, created a brand identity, package designed, printed, and assembled chocolate bar boxes. I also created the photo setup, took the photos of the boxes, and edited photos using Photoshop.