Common Scents is a candle brand with hand-drawn illustrations and hand-lettered logo. This satirical handmade candle brand aims to bring quality and fun together through the pairing of illustration, type, color, and ironic taglines.

This fictitious brand identity and package design utilizes box and bottle packaging. With this task, I researched guidelines for candle products and packaging, created a brand identity including hand-lettered logo, colors, typography, and abstract design pattern. I also created candle labels, boxes, candle covers, printed, assembled candle labels, boxes, candle covers, and photographed and edited the photos using Photoshop.